Search Engine Optimisation (SEO)


We advise all clients on their SEO strategy before starting any web build. If you have a website, this is where our experts help you drive relevant traffic to your site. People are searching for what you offer and we deploy strategies that not only generate visitors but help convert those visitors into enquiries/purchases.

SEO services edinburgh

Our Typical SEO Process:

Search Engine Optimisation:

– Audit

Month 1 / Foundation Building,

– Monitoring Software
– Keyword Research
– Fix Technical Issues
– 301 redirects
– Page Load Speed
– Local Seo Factors
– Sitemap
– Competitor Analysis
– Deploy Tag Manager
– Detailed Monthly Reporting
– Monthly Strategy Meetings

Month 2 /
Implement Change /
Link Building / Local Citations,

– Strategic Keyword Integration
– Internal Page Linking
– User Experience & Conversion Tactics
– Link Building
– Local SEO
– Fresh Optimised Content
– Outreach
– Analytical Reporting

Month 3 – onwards
/ Long Term Strategy

– Specific Strategy to meet your goals focusing
on all of the above.

Pay Per Click Advertising

– Campaign Build & Management
– Keyword Research
– Account Set Up & Integration
– Conversion Tracking Set Up
– Landing Page Optimisation
– Ad Creation & Extensions
– Target Channels
– Analytical Reporting
– ReMarketing

seo services edinburgh
seo services edinburgh

SEO Services

Search Engine Optimisation, or SEO, is one of the best tools that companies have in terms of gaining visibility online because it allows them to bring in more visitors through free, organic search results.  Many agencies offer SEO services in Edinburgh but how do you tell the snake oil sellers from the legitimate experts? Easy, discount anyone that offers quick rankings and dodgy link building techniques. But be very wary of those that only offer on-page optimization, good quality link building is still a major ranking factor.  The major search engines like Google, Bing, and Yahoo rank websites based on specific parameters they deem most important and they do so at no cost to the website owners. In optimising your website and increasing your ranking in search engines results, you will gain more visibility and will, in turn, see an increase in visitor traffic to your website. We are renowned for our quality SEO services in Edinburgh.

How it Works:

A successful SEO strategy is about building a company's online presence.
For existing websites we will start with an advanced audit of your existing site.  For new websites we will start fresh and drive straight in to the research and analysis.

We get to understand your industry, your customers and your objectives.
These new SEO strategies will include Competitor Analysis, Extensive Keyword Research & Analysis, Page Speed, Conversion Tactics & Design Improvements, Local SEO, Outreach, Link Building alongside other carefully deployed techniques that will focus on driving more (relevant) search traffic to your site and converting these visitors into enquiries/sales. SEO will be a crucial part of your overall marketing campaign

We will sit down with you and explain what you can achieve within various budget and roll out an ongoing monthly strategy to start driving more leads for your business.


What is PPC?

Pay Per Click, or PPC as it is known in the industry, can be a vital tool for businesses to maximise their potential customer base. If you think about your own internet usage, imagine how often you find yourself in front of search results, whether on Google, Yahoo, or another platform. By combining the proper words that reflect what your company offers, we can put you in the most visible position on any search results page.

How it Works:
PPC is pretty straightforward, and maybe you’re already familiar with the basics, but let me give you an easy to digest example of what we do.

No matter what industry you operate in, you will have countless competitors. However if we bid on keywords which are related to your business , create ads and landing pages tailored to these keywords, your ads can be displayed at the top of Google when relevant search queries are typed in. PPC works instantly and you ads will be getting click after the first day. PPC is great for driving traffic to new websites which are not being found through organic search. For a website to rank naturally at the top of search engines, months of work is required, so PPC can be a great filler tactic until your site gains natural traffic. Have many organisations continue with PPC as a supplement to organic because it can be very profitable.

Another great aspect of PPC is that you will only be charged if your advertisement gets clicks. This means for every payment you receive valuable traffic. Our rigorous keyword research combined with our match type expertise and monitoring means you will only paying for highly relevant traffic. We have great examples of combining both PPC and SEO services in Edinburgh and beyond.


Jargon Free Reporting

Rather than jibbering on about Meta, Alts, Algorithms, blackhat, whitehat, semantics, spiders, bots, which we love to do...

When reporting direct to you we focus on what you want to hear: ROI - Return On Investment.
Clearly breaking down the searches and results in an easy to explain manor so you can see (black and white) what is working and how together we can push this forward each month to keep improving.

Transparency is not a word you hear often in the SEO world, but that is what we provide.  Building Trust and making sure our clients understand fully how their investment is working.


Long Term Strategy

SEO needs constant maintenance, there is no magic pill that takes you immediately to the top of the mountain.  We use ethical techniques and follow the guidelines set by Google, keeping abreast of their changing algorithms to ensure that we get you to the top of that mountain (page 1) and keep you there. This invested effort will more than pay for itself over time. We represent the gold standard of SEO services in Edinburgh.

We work to retain and convert new visitors, our ongoing analysis also focuses on how your site is performing and the need to have a website that provides a good user experience.

Trust us to achieve long lasting results. SEO is an important part of the integrated strategy that we use at Lang Atholl Agency.

Something similar in mind?


Tell us your idea and we will help you connect with your audience!

You can call us on 0131 339 8126 or send an email at hello@langathollagency.com

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