Fully integrated advertising campaign produced for BSW Timber, in partnership with Jewson, MG and Cello. A nationwide advertising campaign throughout 300 Jewson stores across Britain.
Rewarding customers who spend over £50 in store on their ‘EasyTimber’ range.
We secured key sponsorship partners in MG cars and Cello TVs. Offering out 2 new MG cars as main prizes and 18 TVs as weekly prizes.
Our partner on this campaign MG cars supplied their new models to key branches throughout the country. Alongside floor vinyls, large cutout standees, entry forms filled out in brand, promotion on e-newsletters, social media, direct mail and a a microsite for online entries, we were able to drive a high volume of entries and purchases of BSW’s EasyTimber range.
Staff incentives we also put in place to incentivise branches to get fully behind the promotion.
Resulting in Increased number of trading accounts, Increased % growth against same period in previous year. Staff briefing packs were produced as guidelines for all branches to ensure the campaign ran cohesively throughout the country and all opportunities were maximised.
1. Main Prize
TWO CHANCES TO WIN AN MG6 GT DIESEL CAR
1. Monthly Prizes
32″ CELLO HD 3D TV.
One per region, per month.
"Lang Atholl Agency has worked with BSW on many B2B promotional marketing campaigns. They are always thorough, imaginative and successfully manage projects within budgets and timescales."